What we think about ourselves, over time, becomes our reality. This is a good enough reason to identify thinking errors left running in the background and to seek out strategies for healthier thinking.
Tim Urban knows that you're reading this article instead of dealing with that project for which the clock is ticking relentlessly towards the deadline. But Tim Urban understands you. The blogger who founded the long-form platform Wait But Why gave a TED presentation on procrastination a few years ago, and most of us will recognise ourselves in it.