Tag: marketing

Big chain stores know them and use them to make a profit. What is more, they are willing to pay a lot of money for studies on how to improve them. We're talking about the secrets of optimal product placement.

“Influencers pay double.” With this message, Joe Nichhi, the owner of a small ice cream business, tried to deter self-proclaimed celebrities who would ask him to give them free ice cream in exchange for “exposure” on their social media platforms. But he succeeded more than that. Nicchi has become an international symbol of disgust with “insta-begging.”