A seemingly endless stream of needy causes compete for our attention and money every day. Our emails, mailboxes and phones are bombarded by charities asking for generous donations to help.
Most of us want to trust. We assume that others possess our own level of honesty and goodwill. Sadly, this is neither a sensible nor a safe attitude anymore.
In terms of short-term benefits to one's reputation, or monetary benefits, the illusion of deceit is intoxicating. But, in the long run, both from an individual and a social perspective, the negative effects of deceitful behaviours should be convincing enough in order to deter any and all from engaging in them.