The small sample and the slender majority
In scientific research, sampling is the primary method used when research cannot be conducted on a one-to-one scale. The facts discovered at the level of the sample are presumed to apply in general.
How to think outside the box
"Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort." (Franklin Delano Roosevelt, US President)
How to build valid arguments
Arguments must be convincing and, in order to convince, they must be valid—the minimum requirement of persuasion.
The false analogy: when the apple insists on being a pear
The false analogy or the faulty analogy consists of the incorrect use of the analogy argumentative scheme without first meeting the requirements of a correct comparison.
In the world of “what if” | Why we are drawn to counterfactual thinking
The ability to imagine alternatives to events that have already occurred distinguishes humans from other creatures and machines—artificial intelligence has not yet succeeded in creating a device that can devise counterfactual scenarios. The fact that we can travel in an imaginary time and rewrite our actions and their outcomes can prove to be an advantage or can lead to dysfunctional emotional and cognitive...
Everything relevant to know about the irrelevant conclusion
What we call an “irrelevant conclusion” is an argument that gives the impression of having something to do with an idea it aims to support, but which actually shifts attention to something else.
The false dilemma: Are there really only two choices?
The false dilemma fallacy presents an issue as if there are only two ways to solve it—often, two opposite ways—when, in fact, there are more ways than that. The conflict between the two ways presented is also false.
Equivocation: Playing hide-and-seek in communication
When what someone says can be interpreted in multiple ways, we are in danger of coming to an understanding which is different to their intended message.
Non Sequitur: A forced conclusion is not really a conclusion
Needing to process a multitude of complex information in a short amount of time can lead to erroneous reasoning. When a conclusion is supported by weak or irrelevant arguments, the reasoning falls into the category called non sequitur—does not follow, or irrelevant argument.
The problem with chronic desiderative thinking
“Yeah, I understand what you’re saying about Christianity. I’ve been there, a long time ago, but now that I’ve moved on, I have a different relationship with the universe and things are going much better for me on all levels.”
Slippery slopes and anxious feet
The fact that we are able to anticipate most of the consequences of our actions is undoubtedly a blessing. However, we can also allow fear or over-cautiousness to make us anticipate events that are not likely to follow. This edges us toward a common error of judgement: the slippery slope.
The appeal to tradition or the risk of repeating history
In our everyday lives we often resort to simply repeating what has been said or done before. But not everything that is old is authentic or correct. When we refer to tradition with full confidence that the way it was understood and acted on in the past is self-evident, we are committing the logical error of appealing to tradition, or false induction.
The appeal to novelty: How can it be faulty when it’s so bright and shiny?
To make an argument by appealing to the novelty of an idea— to the innovation it brings to a certain area—is not necessarily wrong. The visionary thinker Alvin Toffler coined the wonderful phrase nostalgia for the future, referring to his appreciation of the adventure the future promises through the desire many of us have to merge with 'the new' that is still developing...
The false cause fallacy: Is dawn summoned by the rooster’s song?
From an early age I learned, from the advice of adults or from my own experiences—and sometimes the hard way—the relationship between cause and effect. It's simple: if you touch the hot oven door, you’ll get burned! Subsequently, I discovered that there are a multitude of pressing uncertainties all around us in daily life. To figure out what actually causes the things that...
Biased statistics and false truths
A few years ago, the American Statistical Association carried out research on the history of statistics, tracing their use throughout the course of human society’s development. The results of the study are displayed in the form of a chart called the Timeline of statistics, available on the association's website.


























