Tag: sustainability

"The battle to feed all of humanity is over. In the 1970s and 1980s hundreds of millions of people will starve to death... It cannot be overemphasised, however, that no changes in behavior or technology can save us unless we can achieve control over the size of the human population." Despite seeming to come from a dystopian novel, these ideas belong to biologist Paul Ehrlich and were popularised in his highly successful 1968 book "The Population Bomb."

Not only are they all brands of the same Spanish manufacturer, Inditex, but they are all part of the same trend that has revolutionised the fashion industry: fast fashion. The rise of this trend is based on two principles that have proven to be magnetic for consumers, especially young ones: clothes tailored to the latest trends (today on the catwalk, tomorrow in the stores), sold at much lower prices than designer clothes.