Tag: sustainability
Fast fashion: a parade of lies
Not only are they all brands of the same Spanish manufacturer, Inditex, but they are all part of the same trend that has revolutionised the fashion industry: fast fashion. The rise of this trend is based on two principles that have proven to be magnetic for consumers, especially young ones: clothes tailored to the latest trends (today on the catwalk, tomorrow in the stores), sold at much lower prices than designer clothes.