“Influencers pay double.” With this message, Joe Nichhi, the owner of a small ice cream business, tried to deter self-proclaimed celebrities who would ask him to give them free ice cream in exchange for “exposure” on their social media platforms. But he succeeded more than that. Nicchi has become an international symbol of disgust with “insta-begging.”
An argument with people who seem deaf to opposing views, instigating conflict, tribe against tribe, is probably a common experience for social media users. Some believe that it is so common that it should be the subject of a new field of research‒erisology, named after Eris, the goddess of discord in Greek mythology.
Joaquín Carmona had 16,000 followers on Twitter, and his posts about Spanish athletics were appreciated even by sport professionals. None of his followers had ever met him in person, and when silence fell on his account for three months, people began to look for him, write to him and ask who Carmona really was.